DIGITAL MARKETING SPECIALIST
High Performing Culture, creators of CultureWise™, the world’s first turnkey operating system for culture, is looking for a smart, take charge, get-it-done self-starter to “own” our digital marketing efforts. The Digital Marketing Specialist will plan, design, create, and deliver social media and digital advertising campaigns to support HPC’s services and products.
Duties and Responsibilities
Working closely with the CEO and Chief Marketing Officer, you’ll “take charge” of planning, development, design and execution of all social media and digital advertising campaigns
- Developing campaign strategies, plans and maintaining budgets
- Setting up landing pages through WordPress and HubSpot
- Day-to-day design and production of digital ads and dissemination of social media content
- Managing SEO and AdWords programs
- Managing site analytics, metrics, and campaign reporting
- Researching new media outlets, sponsorships, and partnerships that can be leveraged to drive website traffic/leads and expand the CultureWise brand
- List segmentation and management of email communications to our database of contacts
Core Competency Requirements
- Deep understanding of digital marketing and digital production.
- Proven experience delivering effective and innovative digital campaigns
- Proven experience working a variety of digital assets, including rich media online ads, micro sites, and social media applications
- High level of proficiency with HubSpot, WordPress, Illustrator, Photoshop, Excel.
- Must be comfortable working in a virtual (work at home) position, with a minimum amount of supervision
- Must thrive in an environment that challenges you to take charge and “own” your role
- Must be inquisitive, eager to accept new challenges, willing to roll up your sleeves, and have a “get sh*t done” kind of attitude.
- Bachelor’s degree or diploma/certificate in digital marketing-related field
- 5+ years of experience in a hands-on digital marketing role
About High Performing Culture
The best way to understand who we are is to look around this website where you’ll learn about our company, our products, and the group of smart, innovative, funny (most of us), and hard-working people who created the best culture system on the planet.