CultureWise began with lived experience, not theory.
In the 1980s, founder David Friedman was building RSI, an employee benefits firm that grew into one of the largest independently owned agencies in the country. Along the way, something became clear. Awards, growth, and recognition followed, but they were not the cause of success. They were the result of a strong, intentional culture.
During that time, David began studying organizations known for operational excellence and customer service, including Ritz-Carlton. What stood out was not perks or slogans, but clear behavioral standards that were practiced every day.
At RSI, David began writing and teaching a set of behaviors designed to solve real problems, align expectations, and guide decisions. These became known as the RSI Fundamentals. They were reinforced through simple weekly practices and created a shared language for how work actually got done.
After selling RSI, David turned his focus to teaching and refining this approach. Through books, workshops, and hands-on work with leadership teams, the system evolved into a repeatable way for organizations to build culture on purpose.
That system became CultureWise.
That clarity of belief, and the system built around it, is also why Persistence Management Holdings (PMH) acquired CultureWise. PMH invests in organizations that understand strong culture and operational excellence are inseparable, and they saw in CultureWise a proven, behavior-driven approach that helps companies build durable performance over time.
Our belief is simple:
Culture should guide behavior, decisions, and results, every single day.
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