Leaders who build culture on purpose.
CultureWise founder David J. Friedman talks with CEOs, owners, and operators about how they build a culture and keep it alive as they grow.
The conversations to hear first

Ritz-Carlton co-founder Horst Schulze on service excellence and the leadership principles behind it.

Four decades inside The Home Depot, and how the company keeps its orange-blooded culture alive.

Wawa's CEO on growing the company while keeping a culture of care, and balancing results with how people are treated.

How culture and choosing the right people helped build Zaxby's into a billion-dollar franchise.

Co-founder Ari Weinzweig on culture, open-book management, and growing a business.

The culture behind 21 NCAA titles and more than 1,000 wins at UNC.

How Mark Baiada built BAYADA Home Health Care around The BAYADA Way.

Building character and virtue at a boys school, in partnership with families.

The Boomerang Basics, and how they drive innovation and growth in a grocery chain.

Empathy and core values at Gentle Giant, and what they do for customers and leaders.

StoneAge's CEO on a culture of ownership, trust, and accountability.
The questions culture builders keep asking.
Making values stick
Chris Turner on running Piedmont's rollout at each branch in a single week.
Listen: Ep 61 →Hiring and firing on culture
Kerry Siggins on the toxic high performer who asked where his job description said to be a good teammate.
Listen: Ep 60 →Culture and the bottom line
Argosy Private Equity on turnover that cost one portfolio company about $1.2 million a year.
Listen: Ep 49 →Ownership and trust
Ron Lovett on sitting seven layers from the front line, and taking the layers out.
Listen: Ep 56 →
David J. Friedman
David founded CultureWise after building RSI, a fast-growing benefits consulting firm, around a short list of behaviors his team practiced week after week. He called them Fundamentals. He has written two books on the idea, Culture by Design and Fundamentally Different, and on the show he asks leaders how they make culture real in their own companies.
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