Turn your core values into how you work.
We help your leaders define your Fundamentals: the behaviors that make your values real. Our software keeps them going, week after week.
How often do leaders provide clear direction when priorities, responsibilities, or goals change?
Create clarity and avoid misunderstandings by discussing expectations upfront.
1,000+ organizations have moved from core values to behaviors. 100+ Best Workplace Awards won by clients.
Culture drifts when your company changes.
You're growing past yourself
You can't be in each conversation anymore, and new hires didn't hear how things are done here.
Learn more →You close an acquisition
Two teams, two ways of working, one name on the door.
Learn more →You're rolling out AI
New tools change how work gets done. How your people work together has to be clear first.
Learn more →Leadership is changing hands
A new leader, the next generation, or the person who kept the culture alive moves on.
Learn more →Values vs. behaviors
Would your customer get an Alison or a Michael?
Imagine two flight attendants on different flights.
Values alone tell people what you believe. Behaviors give them the picture.
Watch the story
- Honor Commitments
- Follow-Up Everything
- Deliver Results
- Practice Blameless Problem-Solving
How it works
Clarity is the start. Consistency is the difference.
You get good at anything through consistent practice. We help you get clear on your behaviors, then build the practice into your week.
Define your behaviors
Your leadership team works with us to turn your values into the behaviors you want more of, in your words.
About 6 hours of leadership time
Roll them out
A guided launch across your teams, offices and shifts, with an Implementation Specialist beside you.
Within 45 to 60 daysKeep it going, week after week.
Our software puts one behavior in front of your team each week, asks one Pulse question, and tracks Kudos! Leaders see where it's landing. It doesn't stop after launch.
How often do people leave conversations or meetings with clear understandings of next steps and responsibilities?
A 1.3 gap. That's what you coach next.
One behavior, one week
What your team sees each week.
Create clarity and avoid misunderstandings by discussing expectations upfront.
How often do we get clear on what a customer expects before we commit?
- Monday
Read the weekly insight
A short story about this week's behavior from your team, for your team to comment on and talk about.
- Midweek
One Pulse question
Leaders see where what they believe and what their team sees don't match yet. The gap is what you coach next.
- End of week
Call it out with Kudos!
People recognize each other when they see the behavior.
A coaching guide for leaders and a quick tip each day make it easy to put into practice. Daily micro-habits compound into how you work.
Customer stories
Companies like yours, years in.
Watch the storyThe Fundamentals have become second nature. I don't have to force it. That tells me this has stuck.Linda ChadwickCEO, Rita's Italian Ice
Watch the storyCultureWise turned our values into behaviors. Now people actually know what good looks like.Greg NewellPresident, Nave Newell
Watch the storyIt's not just words on a wall. It's the standard we hold ourselves to every single day.Jim DerryCEO, Field Fastener
Aprio has practiced its behaviors since 2017 and used them to integrate 33+ firms since 2023.
See what this looks like at your company.
Programs start at $10,450, plus $12 a person a month for the software.