CultureWise doesn’t just improve numbers, it transforms how leaders lead, and teams thrive.
Most companies we work with already have pockets of greatness. CultureWise helps bring those moments front-and-center, identifying and systematizing what your customers love.
Exceptional Cultures Aren’t Crowdsourced. They’re Designed and Systematically Driven.
Great cultures don’t happen by chance—they’re built with intention. CultureWise gives you a simple, repeatable system to shape behavior, strengthen alignment, and lead with clarity and confidence.
Define the Behaviors that Drive Success
Pinpoint the daily habits that drive performance, build trust, and create lasting impact—so your team knows exactly what success looks like.
Create Rituals to Practice Them
Turn values into action with simple, daily rhythms that keep the right behaviors front and center—for every person, every role, every day.
Roll Them Out to Your Team
Launch your culture with confidence using guided tools that spark engagement, build alignment, and get your team excited from day one.
Reinforce Them with Ongoing Coaching
Deliver fresh content and leadership insights that help your team live the culture—not just talk about it. Because real change happens in the follow-through.
The Only Platform That Makes Culture a Daily Practice
While traditional culture tools rely on periodic events, assessments, and surveys, CultureWise is built around the core element that drives real cultural change: daily behavior. Our platform empowers your team with a proven framework, powerful coaching tools, and a steady cadence of engagement—ensuring your company’s values are brought to life every day.
What Our Clients Say About Designing Their Culture
CultureWise gives organizations a real, working system to align teams, boost engagement, and actually improve performance.
"The Fundamentals give us something sticky. It's not just words on a wall. It's the standard we hold ourselves to every single day."
No single factor—not sales, marketing, finance, strategy, or operations—has more influence over the ultimate success of an organization than its culture. And yet, understanding exactly what culture is, and more importantly, what to do about it, has always been so murky.
In the first edition of Culture by Design, David Friedman cut through the fog and provided a simple, clear, and practical roadmap that thousands of organizations worldwide are now using to build high-performing cultures.
In this new updated and expanded edition, you’ll learn how to take the strategies he originally taught and leverage them to drive lasting competitive advantage.
What do The Ritz-Carlton, Wawa, and The Home Depot have in common? They’ve built cultures that scale, inspire, and endure. In these featured episodes of Culture Architects, we go behind the scenes with the leaders who made it happen.
CultureWise is a culture operating system: you define the specific behaviors that make your culture (we call them Fundamentals), and the platform reinforces one every week through your team's phones or computers, backed by a guided rollout. It turns your values into daily habits instead of a poster on the wall.
How much does CultureWise cost?
Pricing is quote-based and billed annually, so your number depends on your size and which pieces you include. It comes together in three parts: a required core (your Fundamentals plus the platform, priced per user each month with volume discounts as you grow), a one-time program activation fee, and optional add-on modules. The best way to get a firm, all-in number is to request a quote.
How long does it take to see results?
Most companies are up and running in about 45 to 60 days. Once the weekly rhythm starts, the behaviors show up in how people work almost immediately, and the effect compounds from there.
How much of my team's time does it take?
Roughly 6 hours of your leadership team's time over the 45-to-60-day rollout. We carry the rest, and after go-live the platform runs the weekly reinforcement automatically.
Will this actually stick, or fade like past initiatives?
Most culture efforts fade because they end when the workshop ends. CultureWise runs a weekly ritual, gives leaders coaching prompts, and refreshes the content over time, so the behaviors keep getting practiced long after launch. The daily reinforcement is the difference.
How is this different from an engagement survey or recognition tool?
A survey measures how people feel; a recognition tool rewards them after the fact. CultureWise is upstream of both: it defines the behaviors you want and builds them into daily practice. It complements those tools rather than replacing them.
Culture Matters: Your Weekly Performance Boost
Get fresh ideas, inspiration, and practical tools to build a stronger culture—delivered every week.
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