Culture By Design Video book trailer by author, David J. Friedman

No single factor – not sales, marketing, finance, strategy, or operations – has more influence over the ultimate success of an organization than its culture. And yet, understanding exactly what culture is, and more importantly, what to do about it, has always been so murky. In the game-changing first edition of Culture by Design, David Friedman cut through the fog and provided a simple, clear, and practical roadmap that thousands of organizations have now used to build high-performing cultures. In this new, updated edition, you’ll learn how to take the strategies he originally taught and adapt them to meet the unique challenges presented by today’s remote work environment.

Filled with stories and examples from his own leadership career, as well as his work with thousands of CEOs, David brings a level of credibility and practical wisdom to his writing that stands in stark contrast to the typical academic treatment of culture.  Delivered with his legendary logic and easy-to-read style, he makes understanding culture so simple that you’ll wonder why you didn’t think of it all yourself.

In all my work helping CEOs think bigger, I’ve never seen a more useful and practical guide to building a high-performing culture. In this 2nd edition of Culture by Design, David Friedman doesn’t just explain why culture is so important, he shows us how to do it – even when many of our team members are working remotely. If you read just one business book this year, make it this one.

–  Mark Moses, Founder Partner and CEO of CEO Coaching International

David Friedman is the single most important speaker my members have heard in 34 years as a Vistage chairman, and I’ve seen, firsthand, the transformative impact of what he teaches. This book should be mandatory reading for anyone wanting to lead their enterprise to the next level, despite the chaos of our times.

–  Bud Carter, 34-year Vistage chair

The genius in what David Friedman teaches is in its simplicity. But don’t let that fool you. We’ve applied these concepts, with amazing results, for our thousands of team members around the world. In this era of remote working, his message has become more relevant than ever. This updated version of his original work should be part of every business school curriculum.

–  E. Alex Gregory, Former Chairman and CEO of YKK Corporation of America

Available in paperback and audiobook

“This may be ONE OF THE BEST BUSINESS BOOKS I’VE EVER READ. A must read for any CEO.“

“If you read only one book to learn how to create a culture that ENGAGES EMPLOYEES AND GETS RESULTS, read Culture by Design.”

“…this book is truly GROUNDBREAKING.”

“In 20 years of business coaching, David Friedman’s work has been THE SINGLE MOST IMPACTFUL IDEA presented to my members.”

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