Triad Strategies
How CultureWise Helped Triad Strategies Tighten Accountability
Increased
Revenue
Shared
Language
Reduced
Turnover
Client Overview
Triad Strategies is a public affairs firm in Harrisburg, PA, providing government relations, strategic communications, and business development services. With a diverse team, it supports clients in healthcare, energy, education, and more. The company began practicing the Fundamentals in 2020.
Why it Matters
As a professional services firm rooted in relationships, Triad’s culture was always important—but never clearly defined or reinforced. With a remote and hybrid team, CEO Roy Wells wanted a way to build consistency in how employees showed up, supported each other, and represented the firm. He knew a strong internal culture would drive better collaboration, client service, and retention.
Challenges
Triad's complex and collaborative work involves various team members, but as the company expanded and adopted a hybrid workplace, maintaining accountability and communication became challenging. Roy observed increased interpersonal issues such as missed deadlines and communication gaps, indicating a cultural problem rather than a performance issue.
Solutions
Roy chose to implement the CultureWise system and roll out the Fundamentals to bring visibility and intentionality to how Triad operated. Instead of relying on unwritten norms or old habits, the firm began practicing one Fundamental per week together. The leadership team reinforced the weekly messages in meetings and internal communications. And because the Fundamentals were specific behaviors—not vague values—they became immediately applicable to day-to-day work.
The Culture You Need
Won’t Build Itself
We’ll give you the system, structure, and support to make it happen.