Most companies say people are their greatest asset, yet very few have the systems to make that real.
As a Certified Culture Architect, you help leaders build strong, people-centered cultures that drive performance.
You will guide them through a proven process to:
Define the clear Fundamental Behaviors that shape their culture
Teach their teams how to live these behaviors every day
Build habits and structure that keep the culture strong long term
You bring the passion and presence. We give you the playbook, the platform, and the support.
The Culture By Design System works with all major operating systems, including EOS, Scaling Up, Pinnacle, and Systems & Soul. It becomes a value-add for coaches and advisors already using these tools in the field.
Your Role as a CCA
You focus on what you do best: engaging leaders and inspiring employees. We handle the rest.
Find interested customers
Open doors, build relationships, and help leaders see the power of culture.
Lead a Leadership Workshop
Help leaders define the Fundamentals that will drive their company’s performance.
Rollout the system
Show teams how the culture system works and how they can live it every day.
After the rollout, CultureWise manages the software, administration, and customer success—so you can keep growing your impact.
Revenue Streams
Facilitation Fees – Earn from the workshops you deliver.
Ongoing Support – Some clients ask for additional coaching and reinforcement (your choice to provide).
Recurring Revenue – Earn commission on software subscriptions for the life of every customer you bring in.
Why This Matters
Culture is the number-one driver of long-term performance. Companies with strong cultures win, and they keep winning.
As a CCA, you are not selling software. You are helping leaders build workplaces where people love coming to work, and where teams do their best work together.
This is your chance to:
Build a meaningful business
Join a movement of culture builders
Leave a lasting mark on leaders, teams, and organizations
The Business Model
The CCA model is made to be flexible and profitable.
Low up-front training fee so you can get certified fast
Modest ongoing license and support fee that covers tools, content, and community
You set your own prices for facilitation and coaching
Recurring revenue from software subscriptions for all the clients you bring in
In simple terms: You keep most of what you earn, and your recurring income grows as you add more clients.
Want to Learn More?
If you want full details on training, certification, and pricing, reach out to us.
