Wednesday, October 21, 2026 at 1:00 PM ET
Culture Through M&A: The Deal Multiplier Nobody Prices In
A live session with David Friedman, Dustin Campbell, and guest Martin Herold on how culture holds, and compounds value, through acquisitions.
Virtual
This event has passed!
The event begins in...
00
days
00
hours
00
minutes
00
seconds
The deal closes. The spreadsheet says it works. Then two cultures try to become one, and the synergies you modeled run straight into how each company actually operates, decides, and treats its people.
Culture is the deal risk almost nobody puts in the model, and it's often the reason the deal delivers or doesn't.
Culture is the deal multiplier.
Integrations rarely fail on strategy. They fail when the behaviors that made each company work never get named, aligned, or carried forward.
Culture handled well compounds value through a deal. Handled by accident, it quietly erodes it.
In this session, David Friedman and Dustin Campbell sit down with Martin Herold, who grew and sold through multiple acquisitions on one operating system, to show what that looks like in practice.
What you'll take away
- Why culture is the deal risk most buyers never put in the model.
- What actually happens to two cultures the day after the deal closes.
- How to integrate acquired teams without losing what made either company work.
- Martin Herold's story: growing and selling through multiple acquisitions on one operating system.
- The behaviors that travel across companies, and the ones that don't.
- How culture becomes a multiplier on the exit, not a footnote.