Privacy Policy

This Privacy Policy describes how CultureWise, LLC ("CultureWise," "we," "us," or "our") collects, uses, discloses, and protects personal information in connection with our website located at https://culturewise.com (the "Website"), our software platform, and our services. This policy applies to all visitors to our Website, prospective clients, current clients, and individuals whose information is submitted to our platform by our clients.

By using our Website or services, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with this policy, please do not use our Website or services.

1. Information We Collect

1.1 Information You Provide Directly

We collect personal information that you voluntarily provide to us, including when you:

  • Complete a form on our Website (such as a demo request, contact form, or assessment sign-up);
  • Register for or attend a webinar or event;
  • Subscribe to our newsletter or marketing communications;
  • Become a paying client and use our software or services;
  • Contact our support team or communicate with us by email, phone, or text.

The types of personal information we may collect include: your name, job title, company name, business email address, phone number, mobile phone number (if provided for SMS communications), and any other information you choose to provide.

1.2 Information Collected Automatically

When you visit our Website, we and our third-party service providers may automatically collect certain technical information, including:

  • IP address and approximate geographic location;
  • Browser type, operating system, and device information;
  • Pages visited, time spent on pages, and navigation patterns;
  • Referring URL and search terms used to find our Website;
  • Cookie identifiers and similar tracking technologies.

1.3 Information from Third-Party Tools

We use third-party tools, including RB2B, to help us identify companies and professionals who visit our Website. These tools may collect and process data such as IP addresses and browsing behavior to match website visitors to professional profile information. For more information on how these tools operate, see Section 4 (Third-Party Tools and Cookies) below.

1.4 Client-Submitted Data

Our clients may submit personal information about their employees and other individuals to our software platform as part of using our services (for example, employee names, roles, and engagement data). CultureWise processes this data on behalf of the client, acting as a data processor, in accordance with the End User License Agreement.

2. How We Use Your Information

We use the information we collect for the following purposes:

  • To respond to inquiries and communicate with prospective clients who have contacted us through our Website or other channels;
  • To provide, maintain, and improve our software platform and services;
  • To process payments and manage client accounts;
  • To send transactional communications, including account notifications, technical support updates, and service-related messages;
  • To send transactional SMS or text messages to individuals who have opted in to receive such communications from us (see Section 3 below);
  • To send marketing communications via email, including newsletters, event invitations, and promotional content, to individuals who have opted in or where otherwise permitted by applicable law;
  • To identify and reach out to professionals who have visited our Website and may be interested in our services, using third-party visitor identification tools (see Section 4 below);
  • To conduct research and analytics to better understand how our Website and services are used;
  • To comply with legal obligations and enforce our agreements;
  • To protect the security and integrity of our Website and platform.

3. SMS / Text Message Communications

3.1 Opt-In and Consent

CultureWise sends SMS messages solely for transactional and account-related purposes. You may receive SMS messages if you are an authorized user of the CultureWise platform and have provided your mobile phone number during account registration or profile setup. By entering your mobile number and checking the consent box during onboarding, you agree to receive transactional text messages from CultureWise, including account verification codes, multi-factor authentication codes, and password reset codes.

Consent to receive SMS messages is not a condition of purchase or use of our services. Consent obtained through cookie acceptance or general website interaction does not constitute opt-in consent for SMS communications.

Mobile information, including your mobile phone number and SMS consent, will not be shared with third parties or affiliates for marketing or promotional purposes.

3.2 Types of SMS Messages

CultureWise sends only the following categories of transactional SMS messages:

  • Account verification and multi-factor authentication (MFA) codes;
  • Password reset codes;
  • Platform onboarding and account setup notifications.

CultureWise does not send promotional or marketing SMS messages through this channel.

3.3 Message Frequency

Message frequency varies based on your activity with our platform. You may receive up to 15 messages per month. Message frequency may vary.

3.4 Message and Data Rates

Standard message and data rates may apply. Rates are determined by your mobile carrier and the terms of your mobile plan. CultureWise is not responsible for any charges imposed by your mobile carrier.

3.5 Opt-Out

You may opt out of SMS communications at any time by replying STOP to any message you receive from us. After opting out, you will receive one final confirmation message and no further SMS messages will be sent. To opt back in, you may reply START or contact us directly.

For assistance, reply HELP to any message or contact us at: support@culturewise.com

3.6 No Sharing of Mobile Numbers

CultureWise does not sell, rent, share, or transfer your mobile phone number to any third party for their own marketing or commercial purposes. Your mobile number is used solely by CultureWise to deliver the communications described in this section.

3.7 Carrier Disclaimer

Carriers are not liable for delayed or undelivered messages. CultureWise is not responsible for any issues arising from carrier delays or failures.

4. Third-Party Tools and Cookies

4.1 Cookies and Tracking Technologies

Our Website uses cookies and similar tracking technologies to enhance your experience, analyze Website usage, and support our marketing activities. Cookies are small text files stored on your device. You can control cookie preferences through your browser settings; however, disabling certain cookies may affect the functionality of our Website.

We use a Consent Management Tool (CMT) on our Website to obtain and manage your consent for non-essential cookies and tracking technologies. Non-essential tracking scripts, including those operated by third-party tools such as RB2B, are only activated after you have accepted cookies through our cookie consent banner.

4.2 RB2B: Website Visitor Identification

We use RB2B, a third-party software service, to help us identify individual professionals who visit our Website. RB2B may collect and process data such as your IP address and browsing behavior and may match this information to professional profile data (such as your name, job title, company, and LinkedIn profile) to help us understand who is visiting our Website and reach out to potential customers.

This data is used solely for CultureWise's internal sales and marketing purposes. We do not sell this information.

RB2B's script is only loaded after you have consented to tracking cookies through our Website's cookie consent banner. If you decline non-essential cookies, RB2B's tracking technology will not be activated during your visit.

For more information on how RB2B processes data, please review RB2B's Privacy Policy at www.rb2b.com.

4.3 Other Third-Party Services

We may use other third-party tools and service providers for analytics, marketing, and communications, including:

  • Twilio, for SMS and communication delivery infrastructure;
  • Email marketing platforms, for sending newsletters and marketing emails;
  • CRM platforms, for managing client and prospect information;
  • Analytics tools, for tracking Website performance and visitor behavior.

These service providers are authorized to use your information only as necessary to provide services to CultureWise and are contractually required to protect your information in accordance with applicable law.

5. How We Share Your Information

CultureWise does not sell your personal information. We may share your information in the following circumstances:

  • Service Providers: We share information with trusted third-party vendors who assist us in operating our Website, platform, and business, including the tools described in Section 4. These providers are bound by contractual obligations to protect your information.
  • Business Transfers: In the event of a merger, acquisition, or sale of all or substantially all of CultureWise's assets, your information may be transferred to the successor entity, subject to the same privacy protections described in this policy.
  • Legal Compliance: We may disclose your information if required to do so by law, regulation, legal process, or governmental request, or if we believe in good faith that such disclosure is necessary to protect the rights, property, or safety of CultureWise, our clients, or others.
  • With Your Consent: We may share your information with third parties when you have given us explicit consent to do so.

6. Data Retention

We retain personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law.

  • Information collected from Website visitors is retained for as long as it is relevant to our sales and marketing activities, typically no longer than 60 days.
  • Client account information is retained for the duration of the client relationship and for a reasonable period thereafter to fulfill legal and contractual obligations.
  • SMS opt-in records are retained for a period of no less than four (4) years to comply with applicable telecommunications regulations.
  • When you request deletion of your information, we will make reasonable efforts to delete or de-identify it, subject to legal retention requirements.

7. Your Rights and Choices

7.1 All Users

Regardless of your location, you have the right to:

  • Opt out of marketing emails at any time by clicking the unsubscribe link included in our emails or by contacting us directly;
  • Opt out of SMS communications at any time by replying STOP (see Section 3.5);
  • Request access to the personal information we hold about you;
  • Request correction of inaccurate or incomplete personal information;
  • Contact us with questions or concerns about our privacy practices.

7.2 California Residents: CCPA Rights

If you are a California resident, you have the following rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA):

  • Right to Know: You have the right to request that we disclose the categories and specific pieces of personal information we have collected about you, the sources from which we collected it, the purposes for which we use it, and the categories of third parties with whom we share it.
  • Right to Delete: You have the right to request deletion of your personal information, subject to certain exceptions.
  • Right to Correct: You have the right to request that we correct inaccurate personal information we hold about you.
  • Right to Opt Out of Sale or Sharing: CultureWise does not sell your personal information. However, certain third-party tracking technologies we use (such as website analytics tools) may constitute "sharing" under California law. You may opt out of such sharing by declining non-essential cookies through our cookie consent banner.
  • Right to Non-Discrimination: CultureWise will not discriminate against you for exercising your privacy rights.

To submit a CCPA request, contact us using the information in Section 9. We will respond to verifiable consumer requests within forty-five (45) days, with a possible extension of an additional forty-five (45) days where necessary.

7.3 Canadian Residents

If you are a Canadian resident, your personal information may be subject to Canada's federal privacy law (PIPEDA) or applicable provincial privacy legislation. You have the right to access, correct, and in some circumstances withdraw consent for the collection or use of your personal information. To exercise these rights, contact us using the information in Section 9.

8. Data Security

CultureWise maintains reasonable and appropriate administrative, technical, and physical safeguards designed to protect your personal information from unauthorized access, disclosure, alteration, or destruction. These measures include encryption of data in transit and at rest, access controls, and periodic security reviews.

No method of data transmission or storage is 100% secure. While we strive to protect your information, we cannot guarantee its absolute security. If you believe your information has been compromised, please contact us immediately using the information in Section 9.

9. Contact Information

If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us at:

CultureWise, LLC
105 Prairie St., Concord, MA 01742
Email: support@culturewise.com
Phone: 877-472-5050
Website: https://culturewise.com

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or for other business reasons. We will post the updated policy on our Website with a revised "Last Updated" date. Where changes are material, we will provide additional notice, such as a prominent notice on our Website or an email notification to registered users. Your continued use of our Website or services after the effective date of any changes constitutes your acceptance of the updated policy.