Books

No single factor—not sales, marketing, finance, strategy, or operations—has more influence over the ultimate success of an organization than its culture. And yet, understanding exactly what culture is, and more importantly, what to do about it, has always been so murky.

In the first edition of Culture by Design, David Friedman cut through the fog and provided a simple, clear, and practical roadmap that thousands of organizations worldwide are now using to build high-performing cultures.

In this new updated and expanded edition, you’ll learn how to take the strategies he originally taught and leverage them to drive lasting competitive advantage.

Based on the lessons he learned and taught in a leadership career that spanned more than 27 years, David Friedman shows us the critical role that culture plays in organizational success. But more than that, he shows us how to do it.

With his compelling logic and easy-to-understand style, David shares the insights he gained while leading one of the most unique and successful companies in his industry. Captured in his self-styled Fundamentals, this collection of wisdom is so simple, yet powerful, that you’ll wonder why the principles he describes aren’t more commonplace in every organization in America.