Coastal Construction Products

How Coastal Construction Products Defined Their Culture and Kept It Strong Through Growth

Consistent
Growth

Team First
Foundation

Expanded to
7+ States

Client Overview

Coastal Construction Products was founded around 1975, and they started by selling caulking, sealants, and concrete repair products. Over the last four decades, they have expanded across multiple states, including Georgia, Alabama, Tennessee, Arkansas, the Carolinas, and Illinois.

Coastal has always had a strong culture, and CultureWise helped them define it through what they call their Foundation Principles, Coastal’s version of the Fundamentals. Their culture is rooted in a team-first mindset, and it shows up in how they take care of employees, serve customers, and work together across branches.

Why it Matters

Coastal Construction Products was growing and combining two companies, so they needed a way to protect the culture that made them special when they were smaller. By defining their culture through Foundation Principles, Coastal was able to keep that “small company feel” even seven years later, even while becoming twice as big with twice as many team members.

Challenges

When Coastal began combining two businesses, leadership knew growth could easily dilute the culture. They didn’t want to lose the “small company feel,” meaning the way they take care of employees, take care of customers, and look out for each other.

They also needed a consistent way to keep everyone aligned across branches and states, so the team could continue operating with the same standards and the same team-first mindset, especially in times of need.

Solutions

CultureWise helped Coastal define their culture using Foundation Principles, which gave the company a clear way to protect what mattered most while they scaled. These principles became a shared standard across the organization, and they showed up in everyday decisions, including how team members respond to customer situations, how branches collaborate, and how Coastal builds trust through consistent, team-first behavior.