Culture Amp measures your culture. CultureWise builds it every day.

Culture Amp is the best survey platform on the market. It even calls itself a "CultureOS." But a survey tells you the score. It does not change how anyone behaves on a Tuesday. CultureWise is the system your whole team runs every week to turn values into daily behavior.

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They report on the culture.
We design your culture.

Culture Amp analyzes sentiment across data points. That's real, and it's useful. But even Culture Amp's own customers say the quiet part out loud: the tool is not the culture.

Culture Amp: an engagement survey platform

What you get

  • Engagement, pulse, DEI and exit surveys with deep benchmarks
  • Analytics dashboards that tell you where you stand
  • Performance reviews, goals and 1-on-1s (a separate module)
  • Owned and run by HR; leadership reads the results
  • Acting on what the survey finds is left to you
CultureWise: a culture operating system

What you get

  • 25–40 Fundamentals: the specific behaviors that drive your success
  • One practiced company-wide every week, a rhythm not a report
  • Structured coaching and the Culture by Design methodology
  • Software: weekly lessons, kudos with SBI, reporting
  • Run by the CEO and every manager, not just HR

CultureWise vs Culture Amp

CultureWise is the only culture solution that truly builds your culture. Everything else just measures it.

CapabilityCultureWiseCulture Amp
What it's built to do Build and improve your culture Measure how employees feel
Fix problems, or just find them? Gives you the tools to fix what's not working Shows you what's wrong. Fixing it is on you.
What you're left with A shared way of working your whole team follows Scores and reports
Keeps culture front of mind Every week, all year Goes quiet between surveys
How much work it takes to run Runs inside meetings you already have Someone has to build, send, and analyze surveys
Helps your managers lead it Yes, with built-in coaching Not what it's built for
Time to see a difference Weeks Months, if the results lead to action

Comparison reflects publicly available information about Culture Amp. Culture Amp is a strong measurement platform; the point is what measurement alone can't do.

Practice beats measurement

1/week
One Fundamental practiced company-wide, every week
25–40
Shared standards your team runs, not values on a wall
1,000+
Organizations running the CultureWise system

"It is important to remember that the tool is not the culture. You have to place the culture and cultivate it every day."

— A Culture Amp customer, reviewing the platform on TrustRadius

Even the fans draw the line for us. The tool structures and measures culture. Cultivating it every day is the part you have to own. That daily part is exactly what CultureWise is built to run.

Proof it sticks

It's not just words on a wall. It's the standard we hold ourselves to every single day.

Jim Derry
Jim DerryCEO, Field Fastener

The Fundamentals have become second nature. I don't have to force it. That tells me this has stuck.

Linda Chadwick
Linda ChadwickCEO, Rita's Italian Ice

We were already successful. But the Fundamentals made us better.

Mark Kramer
Mark KramerPresident, Kramer Beverage

It's made the most significant impact to our culture since our founding almost 40 years ago.

Justin White
Justin WhiteCEO, K&D Landscaping

A strong culture is not only part of the transformation. It drives it.

Richard Kopelman
Richard KopelmanCEO, Aprio

CultureWise turned our values into behaviors. Now people know what good looks like.

Greg Newell
Greg NewellPresident, Nave Newell

Common questions

Is CultureWise a survey tool like Culture Amp?

No. Culture Amp measures how people feel. CultureWise gives your team a clear, shared way of working and the coaching to put it into practice every week. One tells you the score; the other changes it.

Can I use CultureWise alongside Culture Amp?

Yes. Plenty of companies keep Culture Amp for engagement analytics and add CultureWise to change day-to-day habits. They do different jobs.

Does CultureWise measure culture too?

Yes. The platform tracks how well the culture is taking hold across teams each week, so you can see what's landing and coach what isn't. Measurement is the starting point, not the finish line.

Who has to run it?

It runs inside the meetings you already hold, a few minutes a week. Your managers lead it with built-in coaching, so you don't need a dedicated culture team or a survey to administer.

How fast do we see a change?

Momentum starts on day one and holds through weekly practice. You don't wait a quarter for the next survey to find out whether anything moved.

What about our engagement benchmarks?

Keep Culture Amp for benchmarking if you want it. CultureWise is what moves the numbers those benchmarks track, by building the habits week after week.

Good companies have good cultures by chance. World-class companies build them by design.

See how CultureWise turns your values into behaviors your team practices every week, and what that does to the scores you're already tracking.