Gallup measures engagement.
CultureWise builds culture.

Gallup's Q12 is the benchmark for measuring engagement, backed by decades of research. But a survey tells you the score. It doesn't change how anyone works on a Tuesday. CultureWise is the system your whole team runs every week to turn your values into a shared way of working.

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They measure engagement.
We build the culture behind it.

Gallup's Q12 is the most researched engagement survey in the world, and the data is real. But a report is a mirror, not a method. Here's the difference between measuring engagement and building the culture that drives it.

Gallup: engagement measurement and consulting

What you get

  • The Q12 employee engagement survey and benchmarks
  • Decades of research and global engagement data
  • CliftonStrengths assessments
  • Consulting and advisory built around the data
  • A score and recommendations; acting on them is on you
CultureWise: a culture operating system

What you get

  • 25–40 Fundamentals: the specific behaviors that drive your success
  • One practiced company-wide every week, a rhythm not a report
  • Structured coaching and the Culture by Design methodology
  • Software: weekly lessons, kudos with SBI, reporting
  • Run by the CEO and every manager, not just HR

CultureWise vs Gallup

CultureWise is the only culture solution that truly builds your culture. Gallup measures it; the building is left to you.

CapabilityCultureWiseGallup
What it's built to do Build your culture Measure engagement
Fix problems, or just find them? Gives you the tools to fix what's not working Shows you the score; fixing it is on you
What you're left with A shared way of working your whole team follows Benchmarks and a report
Keeps culture front of mind Every week, all year A periodic survey
How much work it takes to run Runs inside meetings you already have Someone has to run and interpret the survey
Time to see a difference Weeks The next survey cycle

Comparison reflects publicly available information about Gallup. Product names and trademarks belong to their respective owners.

Practice beats measurement

1/week
One Fundamental practiced company-wide, every week
25–40
Shared standards your team runs, not values on a wall
1,000+
Organizations running the CultureWise system

"A score has never changed how a team behaves on a Tuesday."

The Culture by Design principle

Gallup measures engagement better than anyone. Moving it is a different job, and it's the one CultureWise is built to run every week.

Proof it sticks

It's not just words on a wall. It's the standard we hold ourselves to every single day.

Jim Derry
Jim DerryCEO, Field Fastener

The Fundamentals have become second nature. I don't have to force it. That tells me this has stuck.

Linda Chadwick
Linda ChadwickCEO, Rita's Italian Ice

We were already successful. But the Fundamentals made us better.

Mark Kramer
Mark KramerPresident, Kramer Beverage

It's made the most significant impact to our culture since our founding almost 40 years ago.

Justin White
Justin WhiteCEO, K&D Landscaping

A strong culture is not only part of the transformation. It drives it.

Richard Kopelman
Richard KopelmanCEO, Aprio

CultureWise turned our values into behaviors. Now people know what good looks like.

Greg Newell
Greg NewellPresident, Nave Newell

Common questions

Is CultureWise a survey like Gallup's Q12?

No. Gallup measures engagement. CultureWise gives your team a shared way of working and the habits to practice it every week. One tells you the score; the other changes it.

Can I use CultureWise with Gallup?

Yes. Keep Gallup for measurement and benchmarking, and use CultureWise to build the culture that moves those numbers.

Does CultureWise measure culture too?

Yes. The platform tracks how well the culture is taking hold each week, so you can coach what isn't landing. Measurement is the starting point, not the finish line.

Who has to run it?

It runs inside the meetings you already hold, a few minutes a week. Your managers lead it, so you don't need to administer a survey.

Isn't engagement the same as culture?

Engagement is how people feel. Culture is how people work. CultureWise builds the shared way of working, and engagement follows.

How fast do we see a change?

Momentum starts on day one and holds through weekly practice, not the next survey cycle.

Good companies have good cultures by chance. World-class companies build them by design.

See how CultureWise builds the culture that moves the numbers you already measure.

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