Great Place To Work certifies your culture. CultureWise builds it.

The Great Place To Work Certification is a badge worth earning, and many CultureWise companies do. But certification recognizes your culture through a survey. It doesn't build it. CultureWise is the system your team runs every week to create a culture worth certifying.

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The certification recognizes your culture. CultureWise builds it.

Great Place To Work certifies strong cultures through its Trust Index employee survey, and the badge is a genuine mark of a healthy workplace. The recognition is real. It just isn't a system for building the culture in the first place.

Great Place To Work: certification and awards

What you get

  • The Trust Index employee survey
  • Great Place To Work Certification and the Fortune Best lists
  • A public badge to showcase your culture
  • Benchmarking against certified companies
  • A point-in-time survey, not a daily system
CultureWise: a culture operating system

What you get

  • 25–40 Fundamentals: the specific behaviors that drive your success
  • One practiced company-wide every week, a rhythm not a report
  • Structured coaching and the Culture by Design methodology
  • Software: weekly lessons, kudos with SBI, reporting
  • Run by the CEO and every manager, not just HR

CultureWise vs Great Place To Work

Great Place To Work certifies a great culture. CultureWise is how you build one worth certifying.

CapabilityCultureWiseGreat Place To Work
What it's for Building your culture Recognizing it
When it happens Every week, all year Once a year, at survey time
What you're left with A culture your team lives daily An award and a benchmark
How you earn the recognition Build the culture first, with CultureWise Score well on the survey
Do they work together? Build it with CultureWise Celebrate it with Great Place To Work

Comparison reflects publicly available information about Great Place To Work. Product names and trademarks belong to their respective owners.

Practice beats measurement

1/week
One Fundamental practiced company-wide, every week
25–40
Shared standards your team runs, not values on a wall
1,000+
Organizations running the CultureWise system

"Awards recognize culture. They don't build it."

The Culture by Design principle

That's why so many CultureWise companies earn Great Place To Work Certification: they build the culture first, and the recognition follows.

Proof it sticks

It's not just words on a wall. It's the standard we hold ourselves to every single day.

Jim Derry
Jim DerryCEO, Field Fastener

The Fundamentals have become second nature. I don't have to force it. That tells me this has stuck.

Linda Chadwick
Linda ChadwickCEO, Rita's Italian Ice

We were already successful. But the Fundamentals made us better.

Mark Kramer
Mark KramerPresident, Kramer Beverage

It's made the most significant impact to our culture since our founding almost 40 years ago.

Justin White
Justin WhiteCEO, K&D Landscaping

A strong culture is not only part of the transformation. It drives it.

Richard Kopelman
Richard KopelmanCEO, Aprio

CultureWise turned our values into behaviors. Now people know what good looks like.

Greg Newell
Greg NewellPresident, Nave Newell

Common questions

Is CultureWise a certification like Great Place To Work?

No. Great Place To Work certifies your culture through a survey. CultureWise is the system your team runs every week to build the culture in the first place.

Can CultureWise help us get certified?

Yes. Many CultureWise companies earn Great Place To Work Certification, because they build a strong culture first and the recognition follows.

Does CultureWise measure culture too?

Yes. The platform tracks how the culture is taking hold each week, so you can improve it long before any certification survey.

Do we still need the certification?

The badge is a great way to showcase your culture to candidates and clients. CultureWise is how you build a culture worth certifying.

Who runs CultureWise?

Your CEO and managers, inside the meetings you already hold, a few minutes a week.

How fast do we see a change?

Momentum starts on day one and holds through weekly practice.

Good companies have good cultures by chance. World-class companies build them by design.

See how CultureWise builds the culture that earns Great Place To Work Certification.

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