Instill scores your culture with AI. CultureWise has built it for 25 years.

Instill is an early-stage AI tool that puts a bot in your meetings to measure team behavior in real time. CultureWise is the proven system 1,000+ companies run every week to build their culture, on a methodology refined over 25 years, with real human coaching instead of automated nudges.

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One scores the meeting.
One builds the culture.

Instill Flow is a modern idea, executed well: an AI joins your meetings, scores how the team behaved, and skips the survey entirely. It is a measurement tool. It reads what already happened. CultureWise is the system that decides what should happen, teaches it, and gives your managers something to run every week.

Instill Flow: AI meeting analytics

What you get

  • An AI joins your meetings on Zoom, Teams, and Meet
  • Scores behavior after the meeting: culture index, meeting effectiveness, values alignment
  • Benchmarks the same five traits for every company it measures
  • Automated AI nudges in place of human coaching
  • No shared standard defined in advance for your team to practice toward
  • Nothing to measure for teams that don't meet on camera
CultureWise: a culture operating system

What you get

  • 25–40 Fundamentals: the specific behaviors that drive your success
  • One practiced company-wide every week, a rhythm not a report
  • Structured coaching and the Culture by Design methodology
  • Software: weekly lessons, kudos with SBI, reporting
  • Run by the CEO and every manager, not just HR

CultureWise vs Instill

Instill Flow tells you how Tuesday's meeting went. CultureWise tells your team what to practice on Wednesday.

CapabilityCultureWiseInstill Flow
What it's built to do Build the behavior on purpose Measure behavior in meetings
Who defines what good looks like Your team writes 25–40 Fundamentals in your own words Five preset traits, benchmarked the same way for everyone
How it works One Fundamental practiced company-wide every week An AI scores the meeting and sends a report
What a manager gets A weekly lesson to teach and structured human coaching Scores and automated nudges
Reaches people who don't sit in meetings Runs on the floor, the shop, and the route Requires a recorded meeting or conversation
Track record 25+ years, 1,000+ organizations, named clients Founded 2021; anonymized case studies

Comparison reflects information Instill publishes about Instill Flow as of August 2026. Product names and trademarks belong to their respective owners.

Practice beats measurement

1/week
One Fundamental practiced company-wide, every week
25–40
Shared standards your team runs, not values on a wall
1,000+
Organizations running the CultureWise system

"A score tells you what your culture did last week. It doesn't tell anyone what to do differently on Monday."

The Culture by Design principle

Instill Flow measures behavior after the meeting. CultureWise defines the behavior first, teaches one every week, and gives managers something to coach.

Proof it sticks

It's not just words on a wall. It's the standard we hold ourselves to every single day.

Jim Derry
Jim DerryCEO, Field Fastener

The Fundamentals have become second nature. I don't have to force it. That tells me this has stuck.

Linda Chadwick
Linda ChadwickCEO, Rita's Italian Ice

We were already successful. But the Fundamentals made us better.

Mark Kramer
Mark KramerPresident, Kramer Beverage

It's made the most significant impact to our culture since our founding almost 40 years ago.

Justin White
Justin WhiteCEO, K&D Landscaping

A strong culture is not only part of the transformation. It drives it.

Richard Kopelman
Richard KopelmanCEO, Aprio

CultureWise turned our values into behaviors. Now people know what good looks like.

Greg Newell
Greg NewellPresident, Nave Newell

Common questions

Isn't Instill also a "culture operating system"?

Instill uses the phrase. The product it describes is AI meeting analytics: a bot joins the call and scores how the team behaved. CultureWise is a culture operating system in the working sense, a defined way of working your team practices every week, backed by human coaching, run by 1,000+ organizations over 25+ years.

Does CultureWise put AI in our meetings?

No. Your team owns the behavior and nothing is recording it. CultureWise works through what your managers teach and reinforce each week, not through monitoring what people say.

Instill says surveys don't work. Are they right about that?

They have a point, and CultureWise isn't a survey either. A survey asks people how they feel and hands you a report months later. CultureWise gives your team a shared standard and one behavior to practice every week, so the change happens in the work rather than in a dashboard.

What about our people who aren't in meetings?

This is the practical difference for most companies. Meeting analytics can only measure a recorded meeting, so warehouse crews, drivers, technicians, and shop floors generate little to no signal. CultureWise runs through managers wherever the work happens, in a five-minute huddle or a shift start.

Does CultureWise measure culture?

Yes. It tracks how each Fundamental is taking hold week to week, so you can see what's landing and coach what isn't. The difference is that you defined the standard being measured.

Can we use both?

You can. They solve different problems. If you want analytics on how your meetings run, Instill Flow is built for that. If you want your people to know what good looks like and practice it, that's CultureWise. Measurement is more useful once there's a defined standard to measure against.

Good companies have good cultures by chance. World-class companies build them by design.

See how CultureWise builds your culture with a proven system your team runs, and no bot in your meetings.

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