Monday, June 22, 2026 at 2:30 PM EST
The Science Behind Culture by Design: Why 75% of Culture Efforts Fail
A 60-minute live session with David Friedman and Dustin Campbell on what the research says about culture that sticks, and why most approaches do not.
Virtual
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The all-hands meeting was a hit. The values poster looks great. The offsite generated a lot of nodding heads. Then Monday came back, and so did the manager who runs their team like a fiefdom, the new hire who doesn't quite fit, and the Friday afternoon call where you're solving the same problem you've already solved three times.
That isn't a motivation problem. It isn't a talent problem. It's a system problem, and most leaders have never been shown how to fix it.
It's not magic. It's daily practice.
Most approaches treat culture like weather. Something that happens to you. Something you respond to with surveys, engagement initiatives, and hope.
CultureWise treats culture like a system. Specific behaviors. Defined Fundamentals. Daily rituals. Coaching loops. The same way you would design any other system in your business that you wanted to operate consistently at scale.
The reason it works is not opinion. It's research that's been hiding in plain sight for decades, scattered across social psychology, behavior change science, motivation theory, and continuous improvement.
In this session, Dustin Campbell will pull that research into one clear thread. David Friedman will show you what it looks like when leaders run it inside real organizations.
What you'll take away
- Why engagement is a dashboard light, not the engine, and what to fix instead.
- The "fundamental attribution error" that quietly drives leaders to misdiagnose culture problems as people problems.
- Why roughly 94% of performance issues are systemic, not individual (the Deming insight most companies still ignore).
- How Fundamentals turn abstract values into specific, observable, coachable behaviors.
- The science of habit formation, behavior change, and social reinforcement that explains why daily ritual beats annual offsite.
- What changes inside a company when leaders stop chasing motivation and start designing the conditions that make caring rational.
Who Should Attend
CEOs, presidents, and senior leaders at growing companies who are tired of culture work that does not stick. Especially if you've already tried the values workshop, the engagement survey, the culture committee, or the offsite, and you can feel the old culture seeping back in.
If you're earlier in the journey, you'll walk away with a framework for thinking about culture that the next consultant, playbook, or trend can't take away from you.