Culture as the Catalyst: A Journey
from Private Equity to Persistently
Culture Architects Episode 43:
Dustin Campbell
Part I
David sits down with Dustin Campbell, co-founder of Persistence Management Holdings and Persistently, to unpack his journey from investment banking to private equity — and the powerful lessons he learned along the way. In Part One, Dustin shares how a turnaround mentor reshaped his thinking about systems and culture, and why those insights convinced him that culture is more than a differentiator — it’s the driver of performance.
Listen to "43. Culture as the Catalyst: Dustin Campbell’s Journey from Private Equity to Persistently (Part 1)" on Spreaker.Part II
In Part Two of their conversation, David and Dustin pick up the story with his leap into entrepreneurship. Dustin explains what it’s like to buy and run a company while writing the playbook in real time, the hard truths he learned along the way, and how that experience ultimately led to the creation of Persistently — and to joining forces with CultureWise.
Listen to "43. Culture as the Catalyst: Dustin Campbell’s Journey from Private Equity to Persistently (Part 2)" on Spreaker.Insights for Leaders Who Care About Culture
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