Chapter 5 Is Yours

— ABOUT THE AUTHOR —

David J. Friedman

Founder, CultureWise

David Friedman is the founder of CultureWise and the author of Culture by Design. After building and selling a successful business, he dedicated his work to helping leaders create high-performing cultures through clear behavioral expectations and daily reinforcement. Today, organizations around the world use his Culture by Design methodology to turn culture into a lasting competitive advantage.

— GET THE COMPLETE PLAYBOOK —

Culture by Design
3rd Edition

Chapter 5 is just one piece of the puzzle. The full 3rd edition — updated with the science of why this works and over a decade of real-world application across 1,000+ organizations — gives you every tool, story, and framework to build a high-performing culture that lasts.