See the simple shift that turns culture into a performance system.
Most companies have core values.
Integrity. Teamwork. Excellence. Service.
But ask ten employees what those values actually mean in their day-to-day work, and you’ll likely get ten different answers.
That’s the problem.
In Chapter 5 of Culture by Design, David Friedman reveals why traditional core values often fail to shape real culture and introduces a more powerful approach: defining culture through clear, teachable standards.
Instead of vague ideas, you’ll learn how high-performing organizations define the specific actions that guide how people communicate, solve problems, and work together every day.
This chapter will show you how to identify the behaviors that truly drive success and begin creating a culture your team can actually understand and practice.
Fill out the form below to download the free chapter.
