Executive Chair

Dustin Campbell

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VICE PRESIDENT

Al Curnow

Al has over 25 years of experience in the employee benefits industry. His diverse experience includes facilitating employee engagement, corporate training, product development, sales, and sales management. Al has spoken at numerous events on the topic of culture and has worked with more than 80 organizations helping them design and sustain incredible cultures. In both his professional and personal life, Al is a consummate coach. He enjoys nothing more than bringing out the best in his corporate clients as well as the youth basketball teams that he coaches. Al is a graduate of The University of Rhode Island. He’s also completed graduate work in Business Administration at The University of Missouri at Kansas City.

To inquire about Al as a keynote speaker, click HERE. 

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Business Administration Assistant

Brittany Friedman

Brittany works behind-the-scenes at CultureWise, writing, editing, and proofreading coaching curriculum and associated content. She brings with her a background in education with a focus on English/Language Arts. Brittany lives in Gainesville, FL with her husband, Jake, and their two children.

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CONTENT DEVELOPER

Catherine Friedman

Catherine works behind-the-scenes at HPC, editing and proofreading the online learning materials.  She is married to David Friedman, and has worked in partnership with him for over 30 years at both RSI and at High Performing Culture.

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DIRECTOR OF OPERATIONS

Jake Friedman

Jake is a former U.S. Army paratrooper, teacher, and coach who joined High Performing Culture in 2018. As a consultant, he’s worked with key leaders from more than 75 organizations and facilitated training for thousands of employees. Jake is a graduate of the University of Florida and lives in Gainesville, FL with his wife and two kids.

Connect with Jake:

Toll Free: 877.HPC.5050, x708

FOUNDER

David Friedman

Prior to founding HPC, David was the President of RSI, an award-winning employee benefits brokerage and consulting firm that grew to become one of the largest and most successful independently-owned agencies in the country. RSI was named one of the Best Places to Work in the region seven times, and was four times named one of the Fastest Growing companies. In 2006, RSI was the only company of any size in any industry to win New Jersey’s highest award for quality – the Governor’s Award for Performance Excellence – Gold Level.

In 2011, he published his first book, Fundamentally Different, which is based on the insights he learned and taught throughout his leadership career, and in 2018 he published his second book, Culture by Design, the definitive “how to” manual for building a high-performance culture. 

Today, in addition to leading HPC, David does more than 100 workshops and Keynote talks per year, sharing his experiences and wisdom with thousands of leaders across the country.  Read more about David.

To inquire about David as a keynote speaker, click HERE. 

Connect with David:
877.HPC.5050, x700

President

Alex Hill

Alex is the President of CultureWise where he brings over a decade of leadership experience in building high-performing teams, leading enterprise solutions, and driving digital transformation. At CultureWise, Alex helps organizations design resilient cultures that fuel performance. 

 He also serves Operating Partner at Persistence Management Holdings (PMH), a mission-driven holding company that builds and backs organizations where culture is the engine of enduring success.  

Previously, Alex held leadership roles at Adtech Systems, where he led enterprise transformation efforts, built continuous improvement programs, and scaled a culture rooted in leadership at every level. He also held roles at AVI-SPL (an Ares Capital Management company), KDH Doors & Hardware, and RSM US LLP. 

Alex holds an MBA from Boston College and a BS in Economics and Finance from Bentley University. 

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DIRECTOR OF MARKETING

Tyler Howard

Before joining the HPC team, Tyler worked as a digital marketing account manager for various B2B and B2C companies at a visual marketing agency. His most recent experience at the agency provided him with excellent opportunities to dive deeper into various marketing channels and avenues related to a wide variety of industries. He focused on maximizing clients’ goals and bringing great ROI for each individual client.

Tyler brings a high level of knowledge in the digital marketing industry, including being highly proficient in HubSpot and a wide range of digital ad platforms. Tyler’s primary focus is growing the CultureWise brand and expanding market share.

Tyler holds a BA in Marketing & Economics from The University of Maine, at Orono and is an avid lacrosse and football fan. 

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Executive Assistant

Ena Jarales

Ena has been with the HPC team since 2022 — serving primarily as executive support to CEO David Friedman. She hails from the Philippines and holds a Bachelor’s degree in History. She is also a former academic and a lifelong fan of museums and movies.

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SALES EXECUTIVE

Logan Nance

Logan is a United States Army veteran who joined High Performing Culture in 2020. Logan has worked with 100+ companies in just about every industry develop and implement a systematic methodology to foster a high performing culture within their organization. Having lead training for thousands of employees both in-person and virtually, Logan brings a wealth of knowledge and experience to his clients and he’s obsessed with delivering legendary service to each and every one of them. 

Logan is a graduate of the University of Kentucky and resides in Kentucky with his wife Samantha and their three daughters. Logan serves on his city council,  on the board of The Toy Chest children’s charity, and within his church.

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Chief Revenue Officer

Kristen Saponaro

Kristen Saponaro is a strategic growth leader with 20+ years of expertise in business transformation, revenue acceleration, and culture-driven success. As Chief Revenue Officer at CultureWise, she helps organizations embed high-performance behaviors into their operations, driving measurable impact.

She specializes in sales enablement, change management, and brand elevation, leveraging her deep experience in marketing and communications to unlock business potential. A problem-solver and innovator, Kristen refocuses growth strategies, ensuring companies scale with clarity, alignment, and executional excellence.

Prior to CultureWise, Kristen held C-Level roles at Savista, nThrive, and Precyse, where she led strategic transformation and growth initiatives. She began her career in public relations, working with top agencies including Brownstein Group and Fleishman-Hillard.

Kristen is known for her tenacity, creativity, and ability to cultivate thriving work environments, empowering teams to drive meaningful business outcomes through intentional culture-building.

Kristen holds a Bachelor of Arts degree in Political Science from St. Joseph’s University and a Master’s degree in Congressional Studies from The Catholic University of America.

 A Philadelphia native, Kristen cherishes quality time with her husband and two young sons. Beyond her professional pursuits, she enjoys baking, tennis and other outdoor activities, particularly sports and beach outings with her family.

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IMPLEMENTATION MANAGER

Kevin Sullivan 

Kevin comes to CultureWise from a beverage start-up, Super Coffee, while he assisted their rapid growth in retail sales, distributor management and consumer events. Prior to joining Super Coffee Kevin spent over a decade involved in collegiate basketball, as a student-athlete and assistant coach. Kevin was a four-year member of the DePauw University men’s basketball program where he majored in Education Studies and minored in Interpersonal and Rhetoric Communication. After a successful playing career Kevin worked as an assistant men’s basketball coach at Defiance College, Kenyon College, and most recently at Emory University. While at Emory, Kevin was recognized by the National Association of Basketball Coaches and Under Armour as one of the top 30 coaches in the United States under the age of 30. In 2021, he completed his masters at the University of Missouri in the Positive Coaching and Leadership program, a unique program that represents the fusion of performance psychology, positive psychology, and coaching and leadership theories.

Kevin lives in New Albany, OH with his amazing wife Elysha and their beautiful daughter Lily. He enjoys spending time with his family, traveling, and watching sports. In his free time, you can find Kevin building connections in the community, playing pickleball, or walking their goldendoodle, Oliver. Kevin is very excited to be a part of the CultureWise team to share the power of perspective and that people are not a means to an end but the end itself. 

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CO-FOUNDER

Sean Sweeney

Sean is the former Founder/CEO of CramerSweeney, a digital/web design, branding, social marketing and instructional design firm, founded in 1990. The firm grew to become one of the most highly-regarded marketing communications agencies in the Philadelphia Metro Market and gained national prominence for its instructional design work with such clients as Intel, Lancôme, JCPenney and the American Management Association.

While at CramerSweeney, Sean worked with HPC’s founder, David Friedman, for nearly a decade, at his former company, RSI. During that time, they collaborated on countless communications initiatives in support of David’s renowned corporate culture. Many of those initiatives would eventually form the very foundation of CultureWise. Today, Sean is responsible for product development, branding, corporate communications, digital design and social marketing.

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IMPLEMENTATION MANAGER

Grayson Vandegrift

Grayson Vandegrift joined CultureWise in January of 2023. He loves guiding clients through the fundamentals process and then presenting engaging rollouts to their employees. He also serves as his town’s mayor and has done so for over 8 years. Prior to that, he ran his family’s restaurant for eight years. He attended Wittenberg University where he majored in English composition, and plays piano and guitar. 

Grayson has been married since 2015 to his wonderful wife, Katie, and they have two children, a boy and a girl. He loves meeting new people and prides himself on a wide variety of interests, including history, physics, and sports. Grayson loves being a part of the CultureWise team, so he can be a part of helping each and every client achieve a high-performing culture. 

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DIRECTOR OF VIDEOGRAPHY

Rolando Vega

Before joining the HPC team, Rolando worked as a video director and producer for 8 years in the non-profit world helping organizations promote their missions through effective video storytelling. His most recent experience at a boutique brand strategy and design studio provided him with excellent opportunities to dive deeper into business strategy, content marketing, and account management for these same mission-minded organizations.

Influenced by his independent filmmaking background, Rolando brings a high level of production value and a deeply relational approach to his video production process. The HPC mission and vision resonate strongly with Rolando as he is passionate about helping to build cultures that can help creatives thrive and do their best work.

Rolando holds a BA in Film and Media Arts from Messiah University and is currently pursuing his Master of Business Administration in Strategic Leadership.

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Chief Financial Officer

Erik Waters

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Bi-lingual Specialist

Arturo Wolf

Arturo Wolf has forty years of experience in the food industry both in the corporate world and as an entrepreneur. He has a Bachelor’s and a Master’s degree from Texas A&M University. His experience includes Operations, Marketing, Product Development and Sales.

A native of Costa Rica, his professional career spans across several countries mostly in the custom manufacturing of cooked food products serving major national and multi-national  food brands and restaurant chains. He has served on several boards and has been active as an industry consultant and speaker.

VICE PRESIDENT

Rob Wolff

Rob’s career prior to joining the HPC team focused on key sales and operations management roles at two Fortune 50 organizations in the healthcare space. In each of these organizations, Rob’s specialty and focus was in turning around under-performing teams through a focus on leadership, personnel development, and the creation and application of success-driving processes and procedures. Rob led teams ranging in size from 10 to over 400 people, and continues to have a passion for helping teams and team members attain the highest levels of success. Rob is a graduate of Penn State University and holds a B.S. in Business Logistics. 

Connect with Rob:
Toll Free: 877.HPC.5050, x702