Aligning Values, Beliefs, and
Behaviors to Drive Results
Culture Architects Episode 46:
Ann Melinger
Part I
Ann Melinger, CEO of bink, joins David to chart the shift from “engagement” to culture—and why experiences, not perks, reveal who you really are under pressure. Ann introduces bink’s culture compass (values, behaviors, beliefs/mission/vision, experiences) and makes the case for leadership alignment, manager enablement, and writing behaviors instead of aspirational “we” statements.
Part II
Part Two picks up with the leader’s job of clarity and a practical discussion of value types (core vs. permission-to-play, aspirational, accidental) and how language choices either create dissonance or drive behavior. Ann and David explore how to translate purpose and values into daily practice—so culture lives in what people actually experience, not just what’s printed on the wall.
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